First: what kind of 'no' is this?

The denial types, and whether appealing is worth your time
TypeWhat it meansWorth appealing?
Benefit exclusionThe plan does not cover drugs for erectile dysfunction at all. Common, and Medicare Part D generally excludes them.Rarely. Focus on cash price instead — see cost and insurance.
Prior authorisation requiredCovered in principle, but paperwork is missing.Yes — this is usually just an administrative fix.
Not medically necessaryThe plan disputes the clinical justification.Yes. This is the appeal most often overturned.
Step therapyYou must fail cheaper options first.Yes, if you have already failed them and it was not documented.
Quantity limitCovered, but fewer doses than prescribed.Sometimes, with clinical justification.
Out of networkThe provider is not contracted.Sometimes, if no in-network specialist is available.

Building the case

Medical-necessity appeals are won on documentation, not on argument. The reviewer is looking for specific things.

  • The underlying diagnosis and its cause — post-prostatectomy, diabetic neuropathy, Peyronie's disease and spinal injury all carry more weight than unexplained ED.
  • Documented failure of conservative treatment: which medications, what doses, how many attempts, what happened. This is the element most often missing.
  • Contraindications to cheaper options — nitrate use, for example, rules out the entire PDE5 class and is a strong argument.
  • Functional impact, described concretely rather than vaguely.
  • Clinical guideline citations. Your clinician can reference the AUA erectile dysfunction guideline directly.
  • A letter of medical necessity from the treating clinician, addressing the plan's stated reason for denial point by point.

The process

  1. Get the denial in writing, with the specific reason and the plan language it relies on. Ask for it if it did not arrive.
  2. Request the clinical criteria the plan used. You are generally entitled to these, and they tell you exactly what the appeal must demonstrate.
  3. File the internal appeal within the deadline stated in the letter — deadlines are strict and missing one usually ends it.
  4. Ask your clinician for a peer-to-peer review. A direct conversation between your clinician and the plan's medical reviewer resolves a meaningful share of denials without a formal appeal.
  5. Request an expedited appeal if delay would cause harm; timeframes are much shorter.
  6. Escalate to external review if the internal appeal fails. An independent reviewer outside the plan makes a binding decision, and this is where a substantial number of denials are overturned.
  7. Complain to your state insurance regulator if the process itself is being handled improperly.

While the appeal runs

  • Price the generic as a cash purchase — for tablets this frequently costs less than the effort of the appeal. See cost and insurance.
  • Check manufacturer patient assistance programmes for brand-name products.
  • Use HSA or FSA funds, which generally cover prescription ED medication.
  • Ask whether a different agent in the same class is on formulary.
  • For devices, ask the manufacturer about direct-purchase pricing — sometimes lower than the insured route.
FAQ

Frequently asked questions

Does insurance cover ED medication?
Frequently not. Many plans exclude the category outright, and Medicare Part D generally excludes drugs used for erectile dysfunction. Plans that do cover them often impose quantity limits.
Is a penile implant covered?
Often yes, when documented as medically necessary after conservative treatment has failed — a striking contrast with the tablets. Get the prior-authorisation criteria in writing.
How many appeals do I get?
Typically an internal appeal with your plan, followed by an independent external review. Both have deadlines stated in the denial letter.
What is a peer-to-peer review?
A direct conversation between your clinician and the plan's medical reviewer. It resolves a meaningful share of denials quickly and is worth requesting early.
Sources

What this is based on

We link to primary sources — clinical guidelines, regulator publications and peer-reviewed research — wherever possible. Links open on third-party sites we do not control.

  1. [01]American Urological Association. Erectile Dysfunction: AUA Guideline (2018).
  2. [02]Urology Care Foundation. What is Erectile Dysfunction?.
  3. [03]National Institute of Diabetes and Digestive and Kidney Diseases. Treatment for Erectile Dysfunction.