Where to actually get treatment

Anyone with a prescription who can plan ahead and wants the lowest transparent price on a generic.

Anyone who already has a prescription and wants the lowest cash price at a pharmacy they can walk into.

Anyone who already has, or can easily get, a prescription — and wants the lowest price.

Anyone with a prescription who wants a low cash price and same-day collection.

Men who want one account covering several men's health concerns, with a polished, low-friction experience.

Men who want a clinically-oriented telehealth service and value an integrated pharmacy.

Men who want an actual conversation with a physician, and who have insurance that might cover the visit.

Men who want a managed monthly supply at close to the lowest price a subscription can honestly reach.

Men who want a fast-acting format, dislike swallowing tablets, or have found that timing an oral dose around a meal gets in the way.

Men who genuinely cannot or will not swallow a tablet, and men who need to dose away from water.

Men who want a real consultation and a prescription they can fill anywhere, without a recurring subscription.

Men who want treatment today, from a pharmacy they can walk into, without joining anything.

Men with mild to moderate ED who cannot take PDE5 inhibitors, or who want to try something before involving a doctor.

People already inside the Amazon ecosystem who want prescriptions handled the same way as everything else.

Anyone whose employer or health plan already includes it — where the marginal cost of a consultation may be zero.

Men who cannot take PDE5 inhibitors, men where tablets have stopped working, and penile rehabilitation after prostate surgery.

Men who want ED treated as part of general healthcare rather than through a men's-health-specific brand.

Men whose prescriber has written something an ordinary pharmacy cannot fill — an injectable mixture, or a strength or form nobody manufactures.

Men who dislike swallowing tablets or want the discretion of a chewable format.

Men who already know which molecule they want — including the two the big platforms rarely offer — and intend to fill it cheaply themselves.

Men who want a straightforward ED-focused service and are comparing prices across providers.

Men who want the sublingual format and are not willing to pay a premium for it.

Men who want objective data on what is actually happening — particularly anyone trying to work out whether ED is physical or situational.

Men whose erection starts firm and fades within a minute or two — the venous leak pattern — and who want something with no drug interactions.

Honestly: very few people. Men who have exhausted evidence-based options, understand the therapy is investigational, and can lose $879 without it mattering.